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Ripen eCommerce Blog

Amazon started automatically discounting seller prices for the holidays

Amazon has a new program they’ve been implementing. In the interest of getting competitive on price in the holiday season, they started discounting the price sellers are listing an item for. Fronting the bill for the discount and providing the seller with the full price (minus their commission). Here’s my take on the news and […]

2015 Shopping Cart Abandonment [Infographic]

If you’re an online retailer, chances are you already consider shopping cart abandonment a major thorn in your side. In fact, according to eMarketer, shoppers abandon their digital shopping carts roughly two-thirds of the time. But all hope is not lost – you can get a leg up on other online merchants by implementing a couple of quick fixes on your site and paying special attention to your users’ mobile experience.

Google Makes “Store Visits” Trackable

In a huge move for online to offline conversion tracking, Google launched a new metric in AdWords called “Store Visits.” Using data from Google Maps and Location History in iPhones and Androids, this metric estimates how many store visits are connected to searches and clicks in a certain proximity to a retail location. The implications […]