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Category Archives: Creative
If you’re an online retailer, chances are you already consider shopping cart abandonment a major thorn in your side. In fact, according to eMarketer, shoppers abandon their digital shopping carts roughly two-thirds of the time. But all hope is not lost â€“ you can get a leg up on other online merchants by implementing a couple of quick fixes on your site and paying special attention to your users’ mobile experience.
To calculate how effective your content marketing is, and to see where it is gaining traction, you need the right tools… Enter Share Tally, a free social sharing analytics tool from Brad Knutson at Inbounderish. Share Tally offers a quick way to â€śtallyâ€ť up all social engagement for a given URL showing you just how popular it is.
Almost every email campaign can be informed by strategic A/B testing, and there is no better way to find out the impact that a design, copy, or external change can have on the success of your marketing emails. But if you’re unfamiliar with A/B testing, it can be an overwhelming project to start. Here’s our starter guide (or quick refresher for old pros).
Whether they are social media goofs, design errors, mispoken words, or technological woopsies, there’s no taking a retail fail back once it has gone viral. Inspired by Walmart’s recent “fat girl” fail and this week’s impending holiday, here is our list of the most terrifying gaffs we’ve seen from brands in the last five years:
If you need an image editing solution thatâ€™s more powerful than MS Paint, less expensive than Photoshop, and more user friendly than GIMP, Autodeskâ€™s Pixlr suite is easily your best bet. The company provides tools that range from extremely simple to enterprise level, catering to almost any need or skill set.
Simply put, how you present your products can make or break each sale. In this blog post, we look at product copy that inspires online shoppers to fill their virtual carts.
eCommerce owners have a seemingly limitless number of ways to design a site and achieve a desired look and feel. Unfortunately, limitless isn’t a term e-retailers have in their budgets. Our Art Director, Dilek Katgi, breaks down 6 design trends that make sense for eCommerce and shouldn’t be going out of style anytime soon:
On the first Tuesday of every month, a Ripen staff member shares one of his or her favorite online resources. This month’s #CoolToolTuesday comes from senior copywriter Jon Tran…
Although AdWords setup can be simple, there are many in-depth features eCommerce owners may not understand or simply overlook. Here’s a look at seven ways you can maximize the power of your AdWords campaigns.
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A good FAQ preempts customer concerns, allowing potential buyers to help themselves while giving your customer service team a small break. That’s a big deal since, according to UPS, nearly 47% of online shoppers are unsatisfied with information they can find before checkout.