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Category Archives: Creative

2015 Shopping Cart Abandonment [Infographic]

If you’re an online retailer, chances are you already consider shopping cart abandonment a major thorn in your side. In fact, according to eMarketer, shoppers abandon their digital shopping carts roughly two-thirds of the time. But all hope is not lost – you can get a leg up on other online merchants by implementing a couple of quick fixes on your site and paying special attention to your users’ mobile experience.

CoolToolTuesday: Share Tally It Up

To calculate how effective your content marketing is, and to see where it is gaining traction, you need the right tools… Enter Share Tally, a free social sharing analytics tool from Brad Knutson at Inbounderish. Share Tally offers a quick way to “tally” up all social engagement for a given URL showing you just how popular it is.

5 Dos and Don’ts of A/B Email Testing

Almost every email campaign can be informed by strategic A/B testing, and there is no better way to find out the impact that a design, copy, or external change can have on the success of your marketing emails. But if you’re unfamiliar with A/B testing, it can be an overwhelming project to start. Here’s our starter guide (or quick refresher for old pros).

The 18 Most Terrifying Brand Fails

Whether they are social media goofs, design errors, mispoken words, or technological woopsies, there’s no taking a retail fail back once it has gone viral. Inspired by Walmart’s recent “fat girl” fail and this week’s impending holiday, here is our list of the most terrifying gaffs we’ve seen from brands in the last five years:

6 sales-boosting design trends for eCommerce

eCommerce owners have a seemingly limitless number of ways to design a site and achieve a desired look and feel. Unfortunately, limitless isn’t a term e-retailers have in their budgets. Our Art Director, Dilek Katgi, breaks down 6 design trends that make sense for eCommerce and shouldn’t be going out of style anytime soon:

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