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Category Archives: Copywriting
To calculate how effective your content marketing is, and to see where it is gaining traction, you need the right tools… Enter Share Tally, a free social sharing analytics tool from Brad Knutson at Inbounderish. Share Tally offers a quick way to â€śtallyâ€ť up all social engagement for a given URL showing you just how popular it is.
Almost every email campaign can be informed by strategic A/B testing, and there is no better way to find out the impact that a design, copy, or external change can have on the success of your marketing emails. But if you’re unfamiliar with A/B testing, it can be an overwhelming project to start. Here’s our starter guide (or quick refresher for old pros).
Simply put, how you present your products can make or break each sale. In this blog post, we look at product copy that inspires online shoppers to fill their virtual carts.
eCommerce owners have a seemingly limitless number of ways to design a site and achieve a desired look and feel. Unfortunately, limitless isn’t a term e-retailers have in their budgets. Our Art Director, Dilek Katgi, breaks down 6 design trends that make sense for eCommerce and shouldn’t be going out of style anytime soon:
On the first Tuesday of every month, a Ripen staff member shares one of his or her favorite online resources. This month’s #CoolToolTuesday comes from senior copywriter Jon Tran…
Although AdWords setup can be simple, there are many in-depth features eCommerce owners may not understand or simply overlook. Here’s a look at seven ways you can maximize the power of your AdWords campaigns.
A good FAQ preempts customer concerns, allowing potential buyers to help themselves while giving your customer service team a small break. That’s a big deal since, according to UPS, nearly 47% of online shoppers are unsatisfied with information they can find before checkout.
Introducing #CoolToolTuesday: on the first Tuesday of every month, a staff member here at Ripen will share one of his or her favorite online resources. Our first contribution comes from Dave Rekuc, the head of our marketing department…
Although infographics are abundant and a great piece of viral media, they need to be done correctly in order to be relevant and useful. Here’s our advice when assembling one of these info-art masterpieces.
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Active on about 90% of searches, Hummingbird is the name of the biggest update to Google since 2010â€™s Caffeine, which adapted search to rapidly updated information and allowed for faster responses in general. What we know so far is that Hummingbird will let Google handle longer queries more deftly and be better able to process searches in question form (in addition to keyword queries).