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Category Archives: Design
If you’re an online retailer, chances are you already consider shopping cart abandonment a major thorn in your side. In fact, according to eMarketer, shoppers abandon their digital shopping carts roughly two-thirds of the time. But all hope is not lost â€“ you can get a leg up on other online merchants by implementing a couple of quick fixes on your site and paying special attention to your users’ mobile experience.
Almost every email campaign can be informed by strategic A/B testing, and there is no better way to find out the impact that a design, copy, or external change can have on the success of your marketing emails. But if you’re unfamiliar with A/B testing, it can be an overwhelming project to start. Here’s our starter guide (or quick refresher for old pros).
If you need an image editing solution thatâ€™s more powerful than MS Paint, less expensive than Photoshop, and more user friendly than GIMP, Autodeskâ€™s Pixlr suite is easily your best bet. The company provides tools that range from extremely simple to enterprise level, catering to almost any need or skill set.
eCommerce owners have a seemingly limitless number of ways to design a site and achieve a desired look and feel. Unfortunately, limitless isn’t a term e-retailers have in their budgets. Our Art Director, Dilek Katgi, breaks down 6 design trends that make sense for eCommerce and shouldn’t be going out of style anytime soon:
Even though the technology is thirty years in the running, 3D printing is only now being distributed on a wider, more affordable scale. As they are being developed across the world, cheaper constructions using different materials are being created. What will be the effect of personal 3D printing on traditional eCommerce?
Although infographics are abundant and a great piece of viral media, they need to be done correctly in order to be relevant and useful. Here’s our advice when assembling one of these info-art masterpieces.
It is a power move for a company to have enough faith in its ad that they donâ€™t need to push the product or a recognizable brand name. And as we are in an age of increasingly brilliant ads, it’s important to stop and take a look at the best specimens. Here are four examples minimal advertising in their prime…
How do you translate the feel and style of an eCommerce site into a print magazine? Our recent catalog for Happy Chef was a huge undertaking, with over 6 months of production involved. But we believe we successfully captured the friendly, accessible feel of the Happy Chef brand in their 2013 product catalog.
There is no formula for redesigning a site. Each company has a different brand mood and objective, changing the siteâ€™s structure and message. With the site for Integra System Technologies, there was no inventory, shopping cart, or checkout system. The goal was not to directly drive sales, but to instill confidence and trust in the data backup services of Integra.
Why do you need protection? How does its backup system work? Why choose Integra instead of a competitor? Hereâ€™s how we addressed these concerns:
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For our redesign of the Booze Carriage website, we started with three major goals. The site had to be functional, informative, and fun! The client relayed they wanted a modern design and we tried to carry over the functional aspects of the old site with an updated look and more usability. As a result, the shopping process is easy to navigate and looks better than ever.