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Category Archives: Design

Build a Better Brand: Start with a style guide

The serenity of your local Starbucks. The happy “surprise” of an Amazon delivery. The purposeful craftsmanship of an iPhone. Successful brands resonate with customers on a fundamentally emotional level. They make buyers feel things, associating emotions with seemingly mundane actions like making a phone call or buying dish detergent online. It’s subconscious. It’s Pavlovian.

And it all starts with a style guide.

eCommerce Font Tips: Knowing what works

The appearance of your site makes a huge impression on every potential customer. So choosing a typeface – which will appear all over your storefront – is an integral factor to the consumer’s overall brand experience. But how do you determine what typeface(s) will work best for your eCommerce brand?

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