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Category Archives: Creative

In Your Brand’s Best Pinterest

Just four years from its beta launch in 2010, Pinterest has 2.5 million page views per month, making it the fastest growing social platform today.

But its popularity is not the only draw – Pinterest is more successful than Twitter and Facebook at turning followers into consumers. Here is a quick roadmap for adopting (or improving) your Pinterest eCommerce strategy.

The benefits of internet marketing

  • February 1, 2014
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  • In Creative
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No one can deny that the invention of the internet has had an all-encompassing effect on our day to day lives – from the way we interact in our social lives to how we put together our professional image, to how we research topics and share information. It therefore follows that the internet has had […]

Inventive thinking: Don't think about the box at all

“Think outside the box.”

You’ve heard it a million times. When everyone in the field is zigging, zagging can help you stand out in an oversaturated one-size-fits-all market. The Mini Cooper’s “big” debut during a time of ever-expanding SUV cabins is a memorable example.

But even reactionary stances like these pale in comparison to truly creative approaches.

Sometimes the right answer isn’t inside or outside the box.

Sometimes the box just doesn’t matter.

Google updates search algorithm with Hummingbird

Active on about 90% of searches, Hummingbird is the name of the biggest update to Google since 2010’s Caffeine, which adapted search to rapidly updated information and allowed for faster responses in general. What we know so far is that Hummingbird will let Google handle longer queries more deftly and be better able to process searches in question form (in addition to keyword queries).

3 ways to market with class on social platforms

Mashable recenty posted an infographic from Vocus that highlights the increased number of transactions occurring on Facebook and debates whether the platform is dominantly used as a water cooler or a marketplace.  It concluded 50% of online sales will occur via social media by 2015. The reason for its success, as many consumers and eCommerce business owners […]

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