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Category Archives: Development

Solve your eCommerce problems like a 6-year old

When I was a kid, my sister and I built a massive town out of Legos on our bedroom floor. You couldn’t step into the room without almost crushing a mini resort, town bank, or prison. It was intense. But as the building continued, we ran into problems. We didn’t have a giant to crush the bank robbers. There wasn’t rope for a tightrope walker and the Lego people needed pillows. My sister found the solution. We didn’t have to only use Legos. Soon action figures, office supplies, and mini marshmallows all played their part in the construction of Legotopia. We used whatever we needed to solve our creation issues. And it was a masterpiece.

When solving problems in commerce, it’s easy to think like I once did – that you can only used the approved parts. Offline problems should have offline solutions and vice versa. But developers are finding unique fixes in other areas of their field. The toy box is changing.

Why ordering lunch from Chipotle is a lesson in eCommerce

Our office loves Chipotle. Don’t get us started on which burrito bowl set-up is better because we’ve got the flavor combos down to a science. But besides the cilantro corn salsa and savory braised carnitas, there is something else we love about the Mexican grill – it has a super convenient online ordering system. It’s a great example of how a business can benefit from its popularity instead of falling into the same traps its competitor’s do. So here we present the three ways Chipotle makes group ordering a more pleasant shopping experience.

Case Study: Site Redesign for Integra Backup Services

There is no formula for redesigning a site. Each company has a different brand mood and objective, changing the site’s structure and message. With the site for Integra System Technologies, there was no inventory, shopping cart, or checkout system. The goal was not to directly drive sales, but to instill confidence and trust in the data backup services of Integra.

Why do you need protection? How does its backup system work? Why choose Integra instead of a competitor? Here’s how we addressed these concerns:

Enterprise shopping cart features: Our must-have checkout checklist

In real life, the shopping cart is the most fun part of going to the store. You can ride push it around the building, fill it with goods you may or may not be able to afford, and use it as a type of barometer for how much you really need that pair of Hello Kitty sunglasses. It’s a blast.

Shouldn’t your eCommerce shopping cart be just as exciting for you and your customers? We certainly think so – that’s why we’ve put together a list of important enterprise shopping cart features that will awaken your eCommerce customers’ inner shopaholics. Enact these changes today and you’ll see profits soar.

Google search gets friendly

When Apple’s voice activated personal assistant, Siri, was released, it felt like a major step towards a long coveted, sci-fi utopia of artificially intelligent robots at your command. The reality was less exciting. Siri mishears you, constantly replies with “I don’t understand that” and gives you directions to the wrong places. Not to mention her tendency to cut you off in the middle of a command while you’re left staring at the light circling around Apple’s microphone image.

All this is about to change, or at least get a little better with the new Conversational Search from Google. Although the voice search tool has been live for a while now (it’s that little microphone in the search bar), the new version uses contextual clues to understand the progression of the conversation to better find the information. That’s right. It’s learning.

If you lead a customer to Booze Carriage, he will definitely drink.

For our redesign of the Booze Carriage website, we started with three major goals. The site had to be functional, informative, and fun! The client relayed they wanted a modern design and we tried to carry over the functional aspects of the old site with an updated look and more usability. As a result, the shopping process is easy to navigate and looks better than ever.

If you build it (exceedingly well), they will come

Trade shows are a unique platform for brands to engage with customers and the media. They’re the perfect way for your audience to directly interact with your newest products – a simultaneously exciting an daunting opportunity. Well executed booths will wow consumers and business owners; middling showings will be forgotten or, worse yet, they’ll leave a bad taste in the mouths of would-be buyers. Strong strategic and creative direction at every stage of planning are necessary to create a trade show experience that is both exciting and cost effective.

For the second year, Ripen eCommerce is proud to have crafted a successful trade show presence for Happy Chef, a leading culinary apparel manufacturer and provider. The booth, which appeared at the 2013 National Restaurant Association (NRA) Show in Chicago, IL, was designed to attract potential customers and introduce them to the company’s newest restaurant and foodservice attire. While we knew many attendees would be familiar with Happy Chef, thousands of others would be discovering it for the first time. Product selection, targeting, and messaging were all carefully selected with both these audiences in mind.

eCommerce Site Speed: Is sloppy code slowing you down?

In eCommerce, blazing site speed isn’t just a nice-to-have; it’s one of the biggest factors deciding whether or not your audience sticks at all. In fact, Amazon reported that for every 0.1 seconds of latency their customers experienced, the company lost 1% in sales.

If you run an eCommerce site, it might be your first instinct to quicken load times by switching to more expensive hosting. But often cleaning up code and reorganizing your site’s files are significantly more effective methods at accelerating your store. Here’s a look at some of the best options available for increasing your site’s speed.

Did Apple just give its competition billions of new ad impressions?

When Apple announced they’d no longer be carrying YouTube as a default app on its iOS devices, the total number of people who were shocked was zero. After all, the two tech giants have been increasingly at each others’ throats since Android first encroached on iPhone territory. With plans of its own for revamping video and other content (maps, for instance), Apple was eager to edge Google products out of its standard software suite.

But with the return of the (now official*) YouTube app, it appears Apple’s snub will be paying dividends for both Google and mobile marketers.

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