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Category Archives: Industry News

eCommerce Sales Up 109% Since 2010

According to the U.S. Census Bureau, eCommerce sales in the second quarter of 2015 increased 14.1% from the second quarter of 2014, while total retail sales increased only 1.0% in the same period. In Q2 2015, eCommerce accounted for 7.2% of total retail sales. To put those numbers in perspective: in Q2 2010, the Census […]

2015 Shopping Cart Abandonment [Infographic]

If you’re an online retailer, chances are you already consider shopping cart abandonment a major thorn in your side. In fact, according to eMarketer, shoppers abandon their digital shopping carts roughly two-thirds of the time. But all hope is not lost – you can get a leg up on other online merchants by implementing a couple of quick fixes on your site and paying special attention to your users’ mobile experience.

Google Makes “Store Visits” Trackable

In a huge move for online to offline conversion tracking, Google launched a new metric in AdWords called “Store Visits.” Using data from Google Maps and Location History in iPhones and Androids, this metric estimates how many store visits are connected to searches and clicks in a certain proximity to a retail location. The implications […]

The 18 Most Terrifying Brand Fails

Whether they are social media goofs, design errors, mispoken words, or technological woopsies, there’s no taking a retail fail back once it has gone viral. Inspired by Walmart’s recent “fat girl” fail and this week’s impending holiday, here is our list of the most terrifying gaffs we’ve seen from brands in the last five years:

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