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Category Archives: Industry News
Amazon has a new program theyâ€™ve been implementing. In the interest of getting competitive on price in the holiday season, they started discounting the price sellers are listing an item for. Fronting the bill for the discount and providing the seller with the full price (minus their commission). Hereâ€™s my take on the news and […]
According to the U.S. Census Bureau, eCommerce sales in the second quarter of 2015 increased 14.1% from the second quarter of 2014, while total retail sales increased only 1.0% in the same period. In Q2 2015, eCommerce accounted for 7.2% of total retail sales. To put those numbers in perspective: in Q2 2010, the Census […]
If you’re an online retailer, chances are you already consider shopping cart abandonment a major thorn in your side. In fact, according to eMarketer, shoppers abandon their digital shopping carts roughly two-thirds of the time. But all hope is not lost â€“ you can get a leg up on other online merchants by implementing a couple of quick fixes on your site and paying special attention to your users’ mobile experience.
Itâ€™s a user-friendly world â€“ weâ€™re all just living in it. Ripen’s marketing director David Rekuc predicts that in 2015, digital marketing will become more hyper-targeted than ever before.
In 2015, the path to purchase will become increasingly non-linear, and retailers will need to offer innovative, pan-device customer experiences. Ripen’s president Michael Tudor explains how.
In a huge move for online to offline conversion tracking, Google launched a new metric in AdWords called â€śStore Visits.â€ť Using data from Google Maps and Location History in iPhones and Androids, this metric estimates how many store visits are connected to searches and clicks in a certain proximity to a retail location. The implications […]
Once a holiday for young single people, Singles Day or Sticks Day has grown into the largest shopping event in the world.
Whether they are social media goofs, design errors, mispoken words, or technological woopsies, there’s no taking a retail fail back once it has gone viral. Inspired by Walmart’s recent “fat girl” fail and this week’s impending holiday, here is our list of the most terrifying gaffs we’ve seen from brands in the last five years:
Google Express is very similar to Amazon Prime, so the new $95 price tag – $4 less than the annual cost for Prime – is an obvious jab at its closest competitor.
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Marketers have long awaited the arrival of paid ads on Pinterest. Even without ads, Pinterest users average checkout value is double that of Facebook’s and almost three times that of Twitter’s. Promoted Pins could be a gold mine for advertisers.