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Category Archives: Marketing

2015 Shopping Cart Abandonment [Infographic]

If you’re an online retailer, chances are you already consider shopping cart abandonment a major thorn in your side. In fact, according to eMarketer, shoppers abandon their digital shopping carts roughly two-thirds of the time. But all hope is not lost – you can get a leg up on other online merchants by implementing a couple of quick fixes on your site and paying special attention to your users’ mobile experience.

Google Makes “Store Visits” Trackable

In a huge move for online to offline conversion tracking, Google launched a new metric in AdWords called “Store Visits.” Using data from Google Maps and Location History in iPhones and Androids, this metric estimates how many store visits are connected to searches and clicks in a certain proximity to a retail location. The implications […]

Why Bad Weather Means Good Business

For most adults, snow days are less than magical. But eCommerce owners can rejoice – all that precipitation limits the amount of shopping consumers can do in brick and mortar stores, leading them to browse online. Online retailers have seen significantly higher sales on days with a ton of snow.

CoolToolTuesday: Share Tally It Up

To calculate how effective your content marketing is, and to see where it is gaining traction, you need the right tools… Enter Share Tally, a free social sharing analytics tool from Brad Knutson at Inbounderish. Share Tally offers a quick way to “tally” up all social engagement for a given URL showing you just how popular it is.

5 Dos and Don’ts of A/B Email Testing

Almost every email campaign can be informed by strategic A/B testing, and there is no better way to find out the impact that a design, copy, or external change can have on the success of your marketing emails. But if you’re unfamiliar with A/B testing, it can be an overwhelming project to start. Here’s our starter guide (or quick refresher for old pros).

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