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Category Archives: Marketing
If you’re an online retailer, chances are you already consider shopping cart abandonment a major thorn in your side. In fact, according to eMarketer, shoppers abandon their digital shopping carts roughly two-thirds of the time. But all hope is not lost â€“ you can get a leg up on other online merchants by implementing a couple of quick fixes on your site and paying special attention to your users’ mobile experience.
Pinterest recently announced a new feature called “buyable pins.” Find out why this news could trump similar announcements from Facebook, Twitter, and Google and how buyable pins level the playing field for small retailers.
This post explores the retargeting strategies you can use to target shoppers and the different ad types that exist to help you build sophisticated campaigns.
Even if you aren’t a regular Serial listener, you may have heard of the online service MailChimp, one of the most useful email marketing platforms around.
Itâ€™s a user-friendly world â€“ weâ€™re all just living in it. Ripen’s marketing director David Rekuc predicts that in 2015, digital marketing will become more hyper-targeted than ever before.
In 2015, the path to purchase will become increasingly non-linear, and retailers will need to offer innovative, pan-device customer experiences. Ripen’s president Michael Tudor explains how.
In a huge move for online to offline conversion tracking, Google launched a new metric in AdWords called â€śStore Visits.â€ť Using data from Google Maps and Location History in iPhones and Androids, this metric estimates how many store visits are connected to searches and clicks in a certain proximity to a retail location. The implications […]
For most adults, snow days are less than magical. But eCommerce owners can rejoice â€“ all that precipitation limits the amount of shopping consumers can do in brick and mortar stores, leading them to browse online. Online retailers have seen significantly higher sales on days with a ton of snow.
To calculate how effective your content marketing is, and to see where it is gaining traction, you need the right tools… Enter Share Tally, a free social sharing analytics tool from Brad Knutson at Inbounderish. Share Tally offers a quick way to â€śtallyâ€ť up all social engagement for a given URL showing you just how popular it is.
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Almost every email campaign can be informed by strategic A/B testing, and there is no better way to find out the impact that a design, copy, or external change can have on the success of your marketing emails. But if you’re unfamiliar with A/B testing, it can be an overwhelming project to start. Here’s our starter guide (or quick refresher for old pros).