Ripen eCommerce

Contact us

WE’RE ALWAYS EXCITED TO DISCUSS NEW OPPORTUNITIES.
JUST CALL, CLICK, OR MESSAGE US FOR DETAILS.

609.520.8820

OR
Send us a note: [email protected]
Ripen eCommerce · 21 Roszel Rd. Suite 100 · Princeton, NJ 08540
You Are Viewing

Category Archives: Marketing

$1.79 trillion abandoned in shopping carts – stop your customers from leaving [Infographic]

A constant struggle in eCommerce conversion rate optimization is reducing shopping cart abandonment. Your visitors have shown a great deal of interest in your product, they’ve even put it in their shopping cart, so why are you still losing two thirds of them? Here’s how to win back some of those abandoners and get your […]

Google’s DoubleClick hooks up with Facebook Exchange

The rivalry between Google’s DoubleClick (DC) and Facebook Exchange (FBX) is all but ending with the announcement that marketers can now FBX ads through DC. It’s unclear who extended the olive branch, but increased reach and frequency on retargeting means more ad spend for Google and a chunk going to Facebook, making it mutually beneficial.

Google offers local retailers PLAs

Google’s Product Listing Ads and location info from Maps are about to merge. The search engine has announced it will start allowing users to see close physical storefronts in their PLAs as well as eCommerce stores when searching for a specific product or service. So while the search used to deliver relevant ads for online listings, it will soon show a mix of nearby businesses and online stores selling the product.

Google updates search algorithm with Hummingbird

Active on about 90% of searches, Hummingbird is the name of the biggest update to Google since 2010’s Caffeine, which adapted search to rapidly updated information and allowed for faster responses in general. What we know so far is that Hummingbird will let Google handle longer queries more deftly and be better able to process searches in question form (in addition to keyword queries).

« Older Posts Newer Posts »