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Category Archives: Portfolio

Case Study: Site Redesign for Integra Backup Services

There is no formula for redesigning a site. Each company has a different brand mood and objective, changing the site’s structure and message. With the site for Integra System Technologies, there was no inventory, shopping cart, or checkout system. The goal was not to directly drive sales, but to instill confidence and trust in the data backup services of Integra.

Why do you need protection? How does its backup system work? Why choose Integra instead of a competitor? Here’s how we addressed these concerns:

If you lead a customer to Booze Carriage, he will definitely drink.

For our redesign of the Booze Carriage website, we started with three major goals. The site had to be functional, informative, and fun! The client relayed they wanted a modern design and we tried to carry over the functional aspects of the old site with an updated look and more usability. As a result, the shopping process is easy to navigate and looks better than ever.

If you build it (exceedingly well), they will come

Trade shows are a unique platform for brands to engage with customers and the media. They’re the perfect way for your audience to directly interact with your newest products – a simultaneously exciting an daunting opportunity. Well executed booths will wow consumers and business owners; middling showings will be forgotten or, worse yet, they’ll leave a bad taste in the mouths of would-be buyers. Strong strategic and creative direction at every stage of planning are necessary to create a trade show experience that is both exciting and cost effective.

For the second year, Ripen eCommerce is proud to have crafted a successful trade show presence for Happy Chef, a leading culinary apparel manufacturer and provider. The booth, which appeared at the 2013 National Restaurant Association (NRA) Show in Chicago, IL, was designed to attract potential customers and introduce them to the company’s newest restaurant and foodservice attire. While we knew many attendees would be familiar with Happy Chef, thousands of others would be discovering it for the first time. Product selection, targeting, and messaging were all carefully selected with both these audiences in mind.

Relaunching a brand: Chefs Sharp video concept and production

Sometimes an eCommerce product launch isn’t actually for a new line, but for existing products that haven’t caught the eye of site visitors yet. For Happy Chef, this was readily apparent with their Chefs Sharp knives, cases, tools, and accessories. Chefs Sharp had been a part of the foodservice supplier’s inventory for a few years, but hadn’t gained particular traction, due to equal parts unawareness of consumers and deprioritization of marketing.

Chefs Sharp deserved its time in the spotlight. The only problem was determining how best to get the product line into the minds of culinary professionals. Knives have the primal reminiscent appeal of both weaponry and technology, but they’re also fairly simple tools with no moving parts or fancy features.

We needed to communicate to chefs why they should care about this relatively new brand, with messaging aimed at immediate sales and long-term interest in Chefs Sharp as a product line.