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Category Archives: Technology

Shoppable Video: Merging entertainment with eCommerce

Shoppable video, an interactive film that showcases products that can be selected and purchased, is one of the most interactive and innovative eCommerce experiences we’ve seen this year. It’s bound to be profitable – after all, combining shopping and entertainment is what advertisers have been doing since they created cartoon mascots for sugary cereals.

The real question is how can brands best execute messages in this medium? So far there have been a couple of methods attempted by various companies, each with interesting results. Here are three videos which take different approaches to the shoppable video, as well as advice for those looking to follow suit.

Yahoo acquires Tumblr

A picture’s worth a thousand words, right? But to Yahoo CEO Marissa Mayer, the photo-centric site Tumblr was worth 1.1 billion words… and every last one of them was “dollar.”

Yahoo’s all cash, 10-figure acquisition of the burgeoning microblog community is not wholly surprising. The aging web portal company has been making moves to revamp its audience and content, and Tumblr’s vast, active user base offers both.

Is eCommerce coming to your Xbox?

Digital platforms like Xbox Live and Playstation Network have never been strangers to instant, online sales. In-game microtransactions for virtual gear and goods have, in fact, become a commonplace avenue of digital commerce. But it hasn’t been until this week, with the release of an official Pizza Hut app for Xbox 360, that videogame consoles have served as a potential platform for “real world” eCommerce sales.

eCommerce Site Speed: Is sloppy code slowing you down?

In eCommerce, blazing site speed isn’t just a nice-to-have; it’s one of the biggest factors deciding whether or not your audience sticks at all. In fact, Amazon reported that for every 0.1 seconds of latency their customers experienced, the company lost 1% in sales.

If you run an eCommerce site, it might be your first instinct to quicken load times by switching to more expensive hosting. But often cleaning up code and reorganizing your site’s files are significantly more effective methods at accelerating your store. Here’s a look at some of the best options available for increasing your site’s speed.

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