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Post By: David Rekuc
Amazon has a new program theyâ€™ve been implementing. In the interest of getting competitive on price in the holiday season, they started discounting the price sellers are listing an item for. Fronting the bill for the discount and providing the seller with the full price (minus their commission). Hereâ€™s my take on the news and […]
According to the U.S. Census Bureau, eCommerce sales in the second quarter of 2015 increased 14.1% from the second quarter of 2014, while total retail sales increased only 1.0% in the same period. In Q2 2015, eCommerce accounted for 7.2% of total retail sales. To put those numbers in perspective: in Q2 2010, the Census […]
Pinterest recently announced a new feature called “buyable pins.” Find out why this news could trump similar announcements from Facebook, Twitter, and Google and how buyable pins level the playing field for small retailers.
This post explores the retargeting strategies you can use to target shoppers and the different ad types that exist to help you build sophisticated campaigns.
Itâ€™s a user-friendly world â€“ weâ€™re all just living in it. Ripen’s marketing director David Rekuc predicts that in 2015, digital marketing will become more hyper-targeted than ever before.
eCommerce’s huge, crazy, insane growth still only represents 8% of the total retail market. So one data-driven agency tries to figure out why.
A constant struggle in eCommerce conversion rate optimization is reducing shopping cart abandonment. Your visitors have shown a great deal of interest in your product, they’ve even put it in their shopping cart, so why are you still losing two thirds of them? Here’s how to win back some of those abandoners and get your […]
Social media platforms must keep up with the rapid growth of their users. In the same regard, we must stay updated with the newest developments. Here are some of the latest changes and their effect on eCommerce:
Nielsen just released their online advertising performance outlook for 2013. A good portion of it is not surprising; mobile, social media, and video will see an increase in advertising spend; marketers are hungry for better metrics to measure performance; brand advertising will see an increase. But, as always, there’s a subjective interpretation to this data. Today our Marketing Director David Rekuc weighs in with his views on the data.
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In online sales and marketing, invisible content is useless. The more shares and engagement of a social media post or blog article, the higher the chance your post will be noticed by potential buyers. With enough engagement your posts will start to become viral, which gets eyeballs on your content and establishes your brand as an industry expert. Here are a few things you can do to help push your content toward virality.