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Post By: David Rekuc

eCommerce Sales Up 109% Since 2010

According to the U.S. Census Bureau, eCommerce sales in the second quarter of 2015 increased 14.1% from the second quarter of 2014, while total retail sales increased only 1.0% in the same period. In Q2 2015, eCommerce accounted for 7.2% of total retail sales. To put those numbers in perspective: in Q2 2010, the Census […]

$1.79 trillion abandoned in shopping carts – stop your customers from leaving [Infographic]

A constant struggle in eCommerce conversion rate optimization is reducing shopping cart abandonment. Your visitors have shown a great deal of interest in your product, they’ve even put it in their shopping cart, so why are you still losing two thirds of them? Here’s how to win back some of those abandoners and get your […]

The 2013 Nielsen Outlook: Ripen's Takeaway

Nielsen just released their online advertising performance outlook for 2013. A good portion of it is not surprising; mobile, social media, and video will see an increase in advertising spend; marketers are hungry for better metrics to measure performance; brand advertising will see an increase. But, as always, there’s a subjective interpretation to this data. Today our Marketing Director David Rekuc weighs in with his views on the data.

Going viral: Steps to making your content share-able

In online sales and marketing, invisible content is useless. The more shares and engagement of a social media post or blog article, the higher the chance your post will be noticed by potential buyers. With enough engagement your posts will start to become viral, which gets eyeballs on your content and establishes your brand as an industry expert. Here are a few things you can do to help push your content toward virality.

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