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Post By: David Rekuc
Integrating Social Media Care (also called Social Care) into your customer service program is quickly becoming a necessity. It can be used to effectively respond to customers via your public profile while tracking and listening to conversations about your company. Social Care helps your business go beyond traditional customer service and allows your brand’s personality and rapport to flourish.
Today, Mark Zuckerberg announced that Facebook’s news feed, which was originally introduced in 2006, would be getting a facelift, so to speak. Now a “personalized newspaper,” the revamped social timeline, is being redesigned to better reflect the nature of today’s social sharing, according to Zuckerberg.
After keeping the media in prolonged suspense, Facebook broke its silence on January 15th to announce the upcoming release of Graph Search. The new natural-language, social search tool allows users to find people who share common interests, locations, preferences and more.
Graph Search is in the process of its beta rolling out to Facebook users that requested an invite. What will its implementation mean for you and your brand?
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In 2012, we witnessed the largest rise in mobile commerce thus far. For example, there was a 22% increase in the amount of time people spent on mobile websites. Mobile sales saw a 128% year-over-year gain on Black Friday sales, and total of $1.5 billion of mobile sales on Cyber Monday. And with the evolution of transaction apps like PayPal and Google Wallet, purchasing from a smart device is also becoming easier than ever. There’s no doubt about it: mobile commerce is on the rise.