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Post By: Lauren Tympel

5 Dos and Don’ts of A/B Email Testing

Almost every email campaign can be informed by strategic A/B testing, and there is no better way to find out the impact that a design, copy, or external change can have on the success of your marketing emails. But if you’re unfamiliar with A/B testing, it can be an overwhelming project to start. Here’s our starter guide (or quick refresher for old pros).