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If you’re an online retailer, chances are you already consider shopping cart abandonment a major thorn in your side. In fact, according to eMarketer, shoppers abandon their digital shopping carts roughly two-thirds of the time. But all hope is not lost â€“ you can get a leg up on other online merchants by implementing a couple of quick fixes on your site and paying special attention to your users’ mobile experience.
In a huge move for online to offline conversion tracking, Google launched a new metric in AdWords called â€śStore Visits.â€ť Using data from Google Maps and Location History in iPhones and Androids, this metric estimates how many store visits are connected to searches and clicks in a certain proximity to a retail location. The implications […]
For most adults, snow days are less than magical. But eCommerce owners can rejoice â€“ all that precipitation limits the amount of shopping consumers can do in brick and mortar stores, leading them to browse online. Online retailers have seen significantly higher sales on days with a ton of snow.
Itâ€™s T-minus 11 days and counting until the largest U.S. shopping holiday of the year. By now, you should have a pretty solid holiday strategy. But there are three site policies that may warrant a second look â€“ delivery, shipping, and returns. Our holiday infographic illustrates the importance of these policies in Q4.
Once a holiday for young single people, Singles Day or Sticks Day has grown into the largest shopping event in the world.
The phrase “what a slow website” hasÂ neverÂ been used as a compliment. In fact, you could be losing customers for every 0.1 seconds extra your website takes to load. But what can you do to speed up your more sluggish sections?Â Instead of asking our blog rhetorical questions, you can find the answers with Pingdom’s free speed […]
Whether they are social media goofs, design errors, mispoken words, or technological woopsies, there’s no taking a retail fail back once it has gone viral. Inspired by Walmart’s recent “fat girl” fail and this week’s impending holiday, here is our list of the most terrifying gaffs we’ve seen from brands in the last five years:
In the world of online shopping, it’s easy for someone searching for one product to be shown an ad for another. Even the big guys are fallible to these common keyword oversights.
Google Express is very similar to Amazon Prime, so the new $95 price tag – $4 less than the annual cost for Prime – is an obvious jab at its closest competitor.
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Marketers have long awaited the arrival of paid ads on Pinterest. Even without ads, Pinterest users average checkout value is double that of Facebook’s and almost three times that of Twitter’s. Promoted Pins could be a gold mine for advertisers.