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Post By: Admin User

In Your Brand’s Best Pinterest

Just four years from its beta launch in 2010, Pinterest has 2.5 million page views per month, making it the fastest growing social platform today.

But its popularity is not the only draw – Pinterest is more successful than Twitter and Facebook at turning followers into consumers. Here is a quick roadmap for adopting (or improving) your Pinterest eCommerce strategy.

IAB announces Internet ad revenues have passed television

For the first time in history, internet advertising revenues have surpassed those from broadcast television advertising. In 2013, online ads pulled in $42.8 billion while television reached $40.3 billion.  Although the announcement today from IAB isn’t shocking, it does mark a momentous moment for eCommerce retailers and advertisers who have been watching the rise of […]

Google’s DoubleClick hooks up with Facebook Exchange

The rivalry between Google’s DoubleClick (DC) and Facebook Exchange (FBX) is all but ending with the announcement that marketers can now FBX ads through DC. It’s unclear who extended the olive branch, but increased reach and frequency on retargeting means more ad spend for Google and a chunk going to Facebook, making it mutually beneficial.

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