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Ripen eCommerce Blog

CoolToolTuesday: Share Tally It Up

To calculate how effective your content marketing is, and to see where it is gaining traction, you need the right tools… Enter Share Tally, a free social sharing analytics tool from Brad Knutson at Inbounderish. Share Tally offers a quick way to “tally” up all social engagement for a given URL showing you just how popular it is.

5 Dos and Don’ts of A/B Email Testing

Almost every email campaign can be informed by strategic A/B testing, and there is no better way to find out the impact that a design, copy, or external change can have on the success of your marketing emails. But if you’re unfamiliar with A/B testing, it can be an overwhelming project to start. Here’s our starter guide (or quick refresher for old pros).

The 18 Most Terrifying Brand Fails

Whether they are social media goofs, design errors, mispoken words, or technological woopsies, there’s no taking a retail fail back once it has gone viral. Inspired by Walmart’s recent “fat girl” fail and this week’s impending holiday, here is our list of the most terrifying gaffs we’ve seen from brands in the last five years: