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Ripen eCommerce Blog

In Your Brand’s Best Pinterest

Just four years from its beta launch in 2010, Pinterest has 2.5 million page views per month, making it the fastest growing social platform today.

But its popularity is not the only draw – Pinterest is more successful than Twitter and Facebook at turning followers into consumers. Here is a quick roadmap for adopting (or improving) your Pinterest eCommerce strategy.

IAB announces Internet ad revenues have passed television

For the first time in history, internet advertising revenues have surpassed those from broadcast television advertising. In 2013, online ads pulled in $42.8 billion while television reached $40.3 billion.  Although the announcement today from IAB isn’t shocking, it does mark a momentous moment for eCommerce retailers and advertisers who have been watching the rise of […]

The benefits of internet marketing

  • February 1, 2014
  • By
  • In Creative
  • 1 Comment

No one can deny that the invention of the internet has had an all-encompassing effect on our day to day lives – from the way we interact in our social lives to how we put together our professional image, to how we research topics and share information. It therefore follows that the internet has had […]

$1.79 trillion abandoned in shopping carts – stop your customers from leaving [Infographic]

A constant struggle in eCommerce conversion rate optimization is reducing shopping cart abandonment. Your visitors have shown a great deal of interest in your product, they’ve even put it in their shopping cart, so why are you still losing two thirds of them? Here’s how to win back some of those abandoners and get your […]