A good FAQ preempts customer concerns, allowing potential buyers to help themselves while giving your customer service team a small break. That’s a big deal since, according to UPS, nearly 47% of online shoppers are unsatisfied with information they can find before checkout.
Just four years from its beta launch in 2010, Pinterest has 2.5 million page views per month, making it the fastest growing social platform today.
But its popularity is not the only draw â€“ Pinterest is more successful than Twitter and Facebook at turning followers into consumers. Here is a quick roadmap for adopting (or improving) your Pinterest eCommerce strategy.
Introducing #CoolToolTuesday: on the first Tuesday of every month, a staff member here at Ripen will share one of his or her favorite online resources. Our first contribution comes from Dave Rekuc, the head of our marketing department…
We’re back with part two of our Big List of eCommerce Strategies. Today we’re breaking down email with 8 tips to make the most of your mailing list. This direct form of customer contact requires new approaches and a gentle touch to succeed.
A staple in eCommerce marketing, engaging in paid search is only the first step in maximizing its potential. There are many ways to optimize paid search for increased conversion and return on your initial ad investment. Here’s how to those ads work for you:
For the first time in history, internet advertising revenues have surpassed those from broadcast television advertising. In 2013, online ads pulled in $42.8 billion while television reached $40.3 billion.Â Although the announcement today from IAB isn’t shocking, it does mark a momentous moment for eCommerce retailers and advertisers who have been watching the rise of […]
Amazon is a little crazy about its customers… and the customers seem to like it. So how is Amazon’s self-investment helping them dominate the eCommerce market? Let’s take a look through a couple of examples of their obsessive customer service…
No one can deny that the invention of the internet has had an all-encompassing effect on our day to day lives – from the way we interact in our social lives to how we put together our professional image, to how we research topics and share information. It therefore follows that the internet has had […]
It’s a model you’re undoubtedly familiar with. Newspapers, magazines, cable and phone services, music clubs, and food clubs are all common examples of subscription commerce. Heck, the milkman has been delivering on a subscription basis since the 1800s. So what explains the recent resurgence of subcom companies?
A constant struggle in eCommerce conversion rate optimization is reducing shopping cart abandonment. Your visitors have shown a great deal of interest in your product, they’ve even put it in their shopping cart, so why are you still losing two thirds of them? Here’s how to win back some of those abandoners and get your […]