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Tag Archives: AdWords

Google offers local retailers PLAs

Google’s Product Listing Ads and location info from Maps are about to merge. The search engine has announced it will start allowing users to see close physical storefronts in their PLAs as well as eCommerce stores when searching for a specific product or service. So while the search used to deliver relevant ads for online listings, it will soon show a mix of nearby businesses and online stores selling the product.

Google search gets friendly

When Apple’s voice activated personal assistant, Siri, was released, it felt like a major step towards a long coveted, sci-fi utopia of artificially intelligent robots at your command. The reality was less exciting. Siri mishears you, constantly replies with “I don’t understand that” and gives you directions to the wrong places. Not to mention her tendency to cut you off in the middle of a command while you’re left staring at the light circling around Apple’s microphone image.

All this is about to change, or at least get a little better with the new Conversational Search from Google. Although the voice search tool has been live for a while now (it’s that little microphone in the search bar), the new version uses contextual clues to understand the progression of the conversation to better find the information. That’s right. It’s learning.