Competition is natural. From the moment our predecessors crawled out of the ocean, they were at odds with one another: vying for food, comparing tan lines, and arguing over where to put beach chairs.
The eCommerce marketplace is basically the same (minus the sunburn). If you want to sell online, it’s important to remember there are a few big fish in the sea trying to do the same â€“ not to mention thousands of little ones. That’s why competitive research is the natural progression from doing your own keyword research.