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Tag Archives: Amazon

Anything the middleman can do, can you do better?

With the current saturation of eCommerce retailers, it’s essential to keep costs competitive. Instant online comparisons can make or break a sale. So how do you hold the lowest price without sacrificing the quality your customers count on (and make a little money on the way)? We’ve been noticing an interesting trend in that area. More and more, eCommerce companies are cutting out the middleman and his fees. This has allowed a more personal branding and a more convenient service to the customer. Now, you as the service provider can monitor quality and make changes more quickly. Here are a few successful techniques and the eCommerce companies that champion them.

2 Most Overlooked eCommerce Advertising Channels

Google’s AdWords service has historically been the biggest venue for capitalizing on shopping search terms. 66% of all “buy-ready” shopping queries end up on ads, so it should be no surprise that AdWords has remained dominant for high-volume marketing spend.

Looking to tighten its grip on that segment of eCommerce marketing, Google also opted to make its Froogle (Google Shopping) search results paid-only. The big G seemed determined to monetize nearly every online retail query on the web.

But increasingly, Amazon and Facebook are becoming better venues for marketing & remarketing. Now sellers who only relied on AdWords have more advertising options at all three major sites.