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Tag Archives: apps

Solve your eCommerce problems like a 6-year old

When I was a kid, my sister and I built a massive town out of Legos on our bedroom floor. You couldn’t step into the room without almost crushing a mini resort, town bank, or prison. It was intense. But as the building continued, we ran into problems. We didn’t have a giant to crush the bank robbers. There wasn’t rope for a tightrope walker and the Lego people needed pillows. My sister found the solution. We didn’t have to only use Legos. Soon action figures, office supplies, and mini marshmallows all played their part in the construction of Legotopia. We used whatever we needed to solve our creation issues. And it was a masterpiece.

When solving problems in commerce, it’s easy to think like I once did – that you can only used the approved parts. Offline problems should have offline solutions and vice versa. But developers are finding unique fixes in other areas of their field. The toy box is changing.

Did Apple just give its competition billions of new ad impressions?

When Apple announced they’d no longer be carrying YouTube as a default app on its iOS devices, the total number of people who were shocked was zero. After all, the two tech giants have been increasingly at each others’ throats since Android first encroached on iPhone territory. With plans of its own for revamping video and other content (maps, for instance), Apple was eager to edge Google products out of its standard software suite.

But with the return of the (now official*) YouTube app, it appears Apple’s snub will be paying dividends for both Google and mobile marketers.