Ripen eCommerce

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Tag Archives: branding and identity

In Your Brand’s Best Pinterest

Just four years from its beta launch in 2010, Pinterest has 2.5 million page views per month, making it the fastest growing social platform today.

But its popularity is not the only draw – Pinterest is more successful than Twitter and Facebook at turning followers into consumers. Here is a quick roadmap for adopting (or improving) your Pinterest eCommerce strategy.

Build a Better Brand: Start with a style guide

The serenity of your local Starbucks. The happy “surprise” of an Amazon delivery. The purposeful craftsmanship of an iPhone. Successful brands resonate with customers on a fundamentally emotional level. They make buyers feel things, associating emotions with seemingly mundane actions like making a phone call or buying dish detergent online. It’s subconscious. It’s Pavlovian.

And it all starts with a style guide.

eCommerce Font Tips: Knowing what works

The appearance of your site makes a huge impression on every potential customer. So choosing a typeface – which will appear all over your storefront – is an integral factor to the consumer’s overall brand experience. But how do you determine what typeface(s) will work best for your eCommerce brand?

Why should you Social Care?

Integrating Social Media Care (also called Social Care) into your customer service program is quickly becoming a necessity. It can be used to effectively respond to customers via your public profile while tracking and listening to conversations about your company. Social Care helps your business go beyond traditional customer service and allows your brand’s personality and rapport to flourish.

Zuck unveils photo centric feed

Today, Mark Zuckerberg announced that Facebook’s news feed, which was originally introduced in 2006, would be getting a facelift, so to speak. Now a “personalized newspaper,” the revamped social timeline, is being redesigned to better reflect the nature of today’s social sharing, according to Zuckerberg.

Relaunching a brand: Chefs Sharp video concept and production

Sometimes an eCommerce product launch isn’t actually for a new line, but for existing products that haven’t caught the eye of site visitors yet. For Happy Chef, this was readily apparent with their Chefs Sharp knives, cases, tools, and accessories. Chefs Sharp had been a part of the foodservice supplier’s inventory for a few years, but hadn’t gained particular traction, due to equal parts unawareness of consumers and deprioritization of marketing.

Chefs Sharp deserved its time in the spotlight. The only problem was determining how best to get the product line into the minds of culinary professionals. Knives have the primal reminiscent appeal of both weaponry and technology, but they’re also fairly simple tools with no moving parts or fancy features.

We needed to communicate to chefs why they should care about this relatively new brand, with messaging aimed at immediate sales and long-term interest in Chefs Sharp as a product line.