In eCommerce, blazing site speed isn’t just a nice-to-have; it’s one of the biggest factors deciding whether or not your audience sticks at all. In fact, Amazon reported that for every 0.1 seconds of latency their customers experienced, the company lost 1% in sales.
If you run an eCommerce site, it might be your first instinct to quicken load times by switching to more expensive hosting. But often cleaning up code and reorganizing your site’s files are significantly more effective methods at accelerating your store. Here’s a look at some of the best options available for increasing your site’s speed.