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Tag Archives: checkout system

Why ordering lunch from Chipotle is a lesson in eCommerce

Our office loves Chipotle. Don’t get us started on which burrito bowl set-up is better because we’ve got the flavor combos down to a science. But besides the cilantro corn salsa and savory braised carnitas, there is something else we love about the Mexican grill – it has a super convenient online ordering system. It’s a great example of how a business can benefit from its popularity instead of falling into the same traps its competitor’s do. So here we present the three ways Chipotle makes group ordering a more pleasant shopping experience.