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Tag Archives: content strategy

In Your Brand’s Best Pinterest

Just four years from its beta launch in 2010, Pinterest has 2.5 million page views per month, making it the fastest growing social platform today.

But its popularity is not the only draw – Pinterest is more successful than Twitter and Facebook at turning followers into consumers. Here is a quick roadmap for adopting (or improving) your Pinterest eCommerce strategy.

Going viral: Steps to making your content share-able

In online sales and marketing, invisible content is useless. The more shares and engagement of a social media post or blog article, the higher the chance your post will be noticed by potential buyers. With enough engagement your posts will start to become viral, which gets eyeballs on your content and establishes your brand as an industry expert. Here are a few things you can do to help push your content toward virality.

Do you have to speak good to sell online? Not really.

The internet is full of condescending lists of spelling and grammar mistakes you “need” to avoid. Bad syntax, synonyms, homonyms, homophones, phony phrases – all grave errors even the most careful writers could make. According to the naysayers, these faux pas could result in disasters ranging from decreased consumer confidence and conversion rates to the extinction of the Panamanian jaguar.

But don’t rush to save the rainforest just yet – most mistakes aren’t worth worrying over. If you want your copy to stay up to snuff, you only have to keep the following in mind.