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Tag Archives: copywriting

Case Study: Site Redesign for Integra Backup Services

There is no formula for redesigning a site. Each company has a different brand mood and objective, changing the site’s structure and message. With the site for Integra System Technologies, there was no inventory, shopping cart, or checkout system. The goal was not to directly drive sales, but to instill confidence and trust in the data backup services of Integra.

Why do you need protection? How does its backup system work? Why choose Integra instead of a competitor? Here’s how we addressed these concerns:

Do you have to speak good to sell online? Not really.

The internet is full of condescending lists of spelling and grammar mistakes you “need” to avoid. Bad syntax, synonyms, homonyms, homophones, phony phrases – all grave errors even the most careful writers could make. According to the naysayers, these faux pas could result in disasters ranging from decreased consumer confidence and conversion rates to the extinction of the Panamanian jaguar.

But don’t rush to save the rainforest just yet – most mistakes aren’t worth worrying over. If you want your copy to stay up to snuff, you only have to keep the following in mind.