Recently, Adobe and a digital artist collaborated at a downtown bus stop to Photoshop unsuspecting pedestrians during â€śAdobe Creative Day.â€ť The digital artist snapped photos of people sitting at the bus stop and quickly distorted, added backgrounds and played around with the image. The pedestrians could see his work live on a large screen that replaced the banner ad on the bus stop wall next to them.
As amusing as this stunt is, it is also interesting to note the power of advertising directed towards a single person. Seeing your own name, image or even features about yourself commented on (i.e. a hair commercial “Calling all blondes!”) is a powerful attention-grabber. Here are a couple of economical ways eCommerce companies can direct their advertising towards a single person: