Ripen eCommerce

Contact us

WE’RE ALWAYS EXCITED TO DISCUSS NEW OPPORTUNITIES.
JUST CALL, CLICK, OR MESSAGE US FOR DETAILS.

609.520.8820

OR
Send us a note: [email protected]
Ripen eCommerce · 21 Roszel Rd. Suite 100 · Princeton, NJ 08540
You Are Viewing

Tag Archives: email marketing

5 Dos and Don’ts of A/B Email Testing

Almost every email campaign can be informed by strategic A/B testing, and there is no better way to find out the impact that a design, copy, or external change can have on the success of your marketing emails. But if you’re unfamiliar with A/B testing, it can be an overwhelming project to start. Here’s our starter guide (or quick refresher for old pros).

3 ways to market with class on social platforms

Mashable recenty posted an infographic from Vocus that highlights the increased number of transactions occurring on Facebook and debates whether the platform is dominantly used as a water cooler or a marketplace.  It concluded 50% of online sales will occur via social media by 2015. The reason for its success, as many consumers and eCommerce business owners […]

Enterprise shopping cart features: Our must-have checkout checklist

In real life, the shopping cart is the most fun part of going to the store. You can ride push it around the building, fill it with goods you may or may not be able to afford, and use it as a type of barometer for how much you really need that pair of Hello Kitty sunglasses. It’s a blast.

Shouldn’t your eCommerce shopping cart be just as exciting for you and your customers? We certainly think so – that’s why we’ve put together a list of important enterprise shopping cart features that will awaken your eCommerce customers’ inner shopaholics. Enact these changes today and you’ll see profits soar.

"Creative Day" highlights personal marketing

Recently, Adobe and a digital artist collaborated at a downtown bus stop to Photoshop unsuspecting pedestrians during “Adobe Creative Day.” The digital artist snapped photos of people sitting at the bus stop and quickly distorted, added backgrounds and played around with the image. The pedestrians could see his work live on a large screen that replaced the banner ad on the bus stop wall next to them.

As amusing as this stunt is, it is also interesting to note the power of advertising directed towards a single person. Seeing your own name, image or even features about yourself commented on (i.e. a hair commercial “Calling all blondes!”) is a powerful attention-grabber. Here are a couple of economical ways eCommerce companies can direct their advertising towards a single person:

Relaunching a brand: Chefs Sharp video concept and production

Sometimes an eCommerce product launch isn’t actually for a new line, but for existing products that haven’t caught the eye of site visitors yet. For Happy Chef, this was readily apparent with their Chefs Sharp knives, cases, tools, and accessories. Chefs Sharp had been a part of the foodservice supplier’s inventory for a few years, but hadn’t gained particular traction, due to equal parts unawareness of consumers and deprioritization of marketing.

Chefs Sharp deserved its time in the spotlight. The only problem was determining how best to get the product line into the minds of culinary professionals. Knives have the primal reminiscent appeal of both weaponry and technology, but they’re also fairly simple tools with no moving parts or fancy features.

We needed to communicate to chefs why they should care about this relatively new brand, with messaging aimed at immediate sales and long-term interest in Chefs Sharp as a product line.