Trade shows are a unique platform for brands to engage with customers and the media. They’re the perfect way for your audience to directly interact with your newest products â€“ a simultaneously exciting an daunting opportunity. Well executed booths will wow consumers and business owners; middling showings will be forgotten or, worse yet, they’ll leave a bad taste in the mouths of would-be buyers. Strong strategic and creative direction at every stage of planning are necessary to create a trade show experience that is both exciting and cost effective.
For the second year, Ripen eCommerce is proud to have crafted a successful trade show presence for Happy Chef, a leading culinary apparel manufacturer and provider. The booth, which appeared at the 2013 National Restaurant Association (NRA) Show in Chicago, IL, was designed to attract potential customers and introduce them to the company’s newest restaurant and foodservice attire. While we knew many attendees would be familiar with Happy Chef, thousands of others would be discovering it for the first time. Product selection, targeting, and messaging were all carefully selected with both these audiences in mind.