You Are Viewing
Tag Archives: Facebook
Today, Mark Zuckerberg announced that Facebook’s news feed, which was originally introduced in 2006, would be getting a facelift, so to speak. Now a “personalized newspaper,” the revamped social timeline, is being redesigned to better reflect the nature of today’s social sharing, according to Zuckerberg.
After keeping the media in prolonged suspense, Facebook broke its silence on January 15th to announce the upcoming release of Graph Search. The new natural-language, social search tool allows users to find people who share common interests, locations, preferences and more.
Graph Search is in the process of its beta rolling out to Facebook users that requested an invite. What will its implementation mean for you and your brand?
Google’s AdWords service has historically been the biggest venue for capitalizing on shopping search terms. 66% of all “buy-ready” shopping queries end up on ads, so it should be no surprise that AdWords has remained dominant for high-volume marketing spend.
Looking to tighten its grip on that segment of eCommerce marketing, Google also opted to make its Froogle (Google Shopping) search results paid-only. The big G seemed determined to monetize nearly every online retail query on the web.
But increasingly, Amazon and Facebook are becoming better venues for marketing & remarketing. Now sellers who only relied on AdWords have more advertising options at all three major sites.