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Tag Archives: google adwords
A staple in eCommerce marketing, engaging in paid search is only the first step in maximizing its potential. There are many ways to optimize paid search for increased conversion and return on your initial ad investment. Here’s how to those ads work for you:
Immediate sales conversions are great, but even your ideal customer isn’t always prepared to purchase. It’s doubly true if they don’t know you exist or what you sell. That’s why your marketing efforts should be working at three levels: Attract, Acquire, and Retain.
After the initial release of Google’s AdWords Enhanced Campaigns about three months ago, reps have confirmed that all campaigns will be rolled over to the new format as of July 22nd. If you haven’t heard about the adjustments or have just been dragging your feet updating it, here are a couple of things that are changing with new Enhanced Campaigns…