Shoppable video, an interactive film that showcases products that can be selected and purchased, is one of the most interactive and innovative eCommerce experiences weâ€™ve seen this year. It’s bound to be profitable â€“ after all, combining shopping and entertainment is what advertisers have been doing since they created cartoon mascots for sugary cereals.
The real question is how can brands best execute messages in this medium? So far there have been a couple of methods attempted by various companies, each with interesting results. Here are three videos which take different approaches to the shoppable video, as well as advice for those looking to follow suit.