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Tag Archives: iPhone

Did Apple just give its competition billions of new ad impressions?

When Apple announced they’d no longer be carrying YouTube as a default app on its iOS devices, the total number of people who were shocked was zero. After all, the two tech giants have been increasingly at each others’ throats since Android first encroached on iPhone territory. With plans of its own for revamping video and other content (maps, for instance), Apple was eager to edge Google products out of its standard software suite.

But with the return of the (now official*) YouTube app, it appears Apple’s snub will be paying dividends for both Google and mobile marketers.