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In the first part of our guide “How to Start an Online Store,” you learned everything you ever wanted to know about beakers. Incidentally, you also learned why doing research prior to starting your eCommerce enterprise is so important.
Today, we’ll be covering the how of keyword research, namely how to use the Google External Keyword Tool to plan your marketing efforts. Understanding exactly how powerful this utility is will give you a huge head start in the online marketplace.
You’re not a scientist, so the thought of doing extensive research before opening your online store might not sound appealing. Even if you are a scientist, you probably don’t see the value in researching keywords like “beaker sales” or “cheap online beakers” or whatever it is scientists actually care about. You probably just want to jump right into selling your products, whether they’re glass beakers, or metal beakers, or something weird like clothing.