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Tag Archives: product development
“Think outside the box.”
You’ve heard it a million times. When everyone in the field is zigging, zagging can help you stand out in an oversaturated one-size-fits-all market. The Mini Cooper’s “big” debut during a time of ever-expanding SUV cabins is a memorable example.
But even reactionary stances like these pale in comparison to truly creative approaches.
Sometimes the right answer isn’t inside or outside the box.
Sometimes the box just doesn’t matter.
When you’re in the sequin-studded slipper business, it’s not easy to keep customers engaged in your products. After a while, brand awareness doesn’t have the returns it used to, and everyone feels like they know your product line inside and out. Sure, your shoes are shinier than the competition… but how much can R&D really […]
After reading about the conception, planning, and formation of Taco Bellâ€™s newest meal creation, the Doritos Locos Taco, we asked ourselves, what makes this taco so damn popular? The food chain sold over 100 million tacos in the first 70 days alone, and one man reportedly drove 900 miles from New York to Toledo, OH just to sample the snack. Isnâ€™t this just the innards of a regular taco in a new shell? When we looked closer, we realized so much more was happening than a clever combination of two foods. Here are four reasons why the DLT is an exciting approach to new product development and marketing.