After reading about the conception, planning, and formation of Taco Bellâ€™s newest meal creation, the Doritos Locos Taco, we asked ourselves, what makes this taco so damn popular? The food chain sold over 100 million tacos in the first 70 days alone, and one man reportedly drove 900 miles from New York to Toledo, OH just to sample the snack. Isnâ€™t this just the innards of a regular taco in a new shell? When we looked closer, we realized so much more was happening than a clever combination of two foods. Here are four reasons why the DLT is an exciting approach to new product development and marketing.