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Tag Archives: research and development

How to Start an Online Store: Competitive research

Competition is natural. From the moment our predecessors crawled out of the ocean, they were at odds with one another: vying for food, comparing tan lines, and arguing over where to put beach chairs.

The eCommerce marketplace is basically the same (minus the sunburn). If you want to sell online, it’s important to remember there are a few big fish in the sea trying to do the same – not to mention thousands of little ones. That’s why competitive research is the natural progression from doing your own keyword research.

Promote old products with the ruby slipper approach

When you’re in the sequin-studded slipper business, it’s not easy to keep customers engaged in your products. After a while, brand awareness doesn’t have the returns it used to, and everyone feels like they know your product line inside and out. Sure, your shoes are shinier than the competition… but how much can R&D really […]

How to Start an Online Store: Keyword research & costs

In the first part of our guide “How to Start an Online Store,” you learned everything you ever wanted to know about beakers. Incidentally, you also learned why doing research prior to starting your eCommerce enterprise is so important.

Today, we’ll be covering the how of keyword research, namely how to use the Google External Keyword Tool to plan your marketing efforts. Understanding exactly how powerful this utility is will give you a huge head start in the online marketplace.

How to Start an Online Store: Doing your research

You’re not a scientist, so the thought of doing extensive research before opening your online store might not sound appealing. Even if you are a scientist, you probably don’t see the value in researching keywords like “beaker sales” or “cheap online beakers” or whatever it is scientists actually care about. You probably just want to jump right into selling your products, whether they’re glass beakers, or metal beakers, or something weird like clothing.