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Tag Archives: search engines

Google updates search algorithm with Hummingbird

Active on about 90% of searches, Hummingbird is the name of the biggest update to Google since 2010’s Caffeine, which adapted search to rapidly updated information and allowed for faster responses in general. What we know so far is that Hummingbird will let Google handle longer queries more deftly and be better able to process searches in question form (in addition to keyword queries).

2 Most Overlooked eCommerce Advertising Channels

Google’s AdWords service has historically been the biggest venue for capitalizing on shopping search terms. 66% of all “buy-ready” shopping queries end up on ads, so it should be no surprise that AdWords has remained dominant for high-volume marketing spend.

Looking to tighten its grip on that segment of eCommerce marketing, Google also opted to make its Froogle (Google Shopping) search results paid-only. The big G seemed determined to monetize nearly every online retail query on the web.

But increasingly, Amazon and Facebook are becoming better venues for marketing & remarketing. Now sellers who only relied on AdWords have more advertising options at all three major sites.