“Think outside the box.”
You’ve heard it a million times. When everyone in the field is zigging, zagging can help you stand out in an oversaturated one-size-fits-all market. The Mini Cooper’s “big” debut during a time of ever-expanding SUV cabins is a memorable example.
But even reactionary stances like these pale in comparison to truly creative approaches.
Sometimes the right answer isn’t inside or outside the box.
Sometimes the box just doesn’t matter.