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Tag Archives: social media

CoolToolTuesday: Share Tally It Up

To calculate how effective your content marketing is, and to see where it is gaining traction, you need the right tools… Enter Share Tally, a free social sharing analytics tool from Brad Knutson at Inbounderish. Share Tally offers a quick way to “tally” up all social engagement for a given URL showing you just how popular it is.

In Your Brand’s Best Pinterest

Just four years from its beta launch in 2010, Pinterest has 2.5 million page views per month, making it the fastest growing social platform today.

But its popularity is not the only draw – Pinterest is more successful than Twitter and Facebook at turning followers into consumers. Here is a quick roadmap for adopting (or improving) your Pinterest eCommerce strategy.

Learn from this: "Around the World in 80 Jobs" fiasco

The human resource consulting company, Adecco, is in the midst of receiving a major public backlash from its launch of the competition Around the World in 80 Jobs. The marketing campaign blatantly rips off the site and domain of the same name run by blogger/adventurer/career hunter Turner Barr. Although Barr has been using the brand creatively for the past two years, Adecco recently grabbed the trademark to the name. Whether this was intentional on Adecco’s part or an insurmountably huge oversight, Barr’s supporters and creatives from all over the world have jumped on social feeds to publicize the event and call out Adecco.

Although the situation is still unfolding, it serves as a lesson to eCommerce companies and marketers alike. Let’s start with a few tips to avoid trademark infringement on moving forward with creative marketing and branding ideas.

Enterprise shopping cart features: Our must-have checkout checklist

In real life, the shopping cart is the most fun part of going to the store. You can ride push it around the building, fill it with goods you may or may not be able to afford, and use it as a type of barometer for how much you really need that pair of Hello Kitty sunglasses. It’s a blast.

Shouldn’t your eCommerce shopping cart be just as exciting for you and your customers? We certainly think so – that’s why we’ve put together a list of important enterprise shopping cart features that will awaken your eCommerce customers’ inner shopaholics. Enact these changes today and you’ll see profits soar.

Going viral: Steps to making your content share-able

In online sales and marketing, invisible content is useless. The more shares and engagement of a social media post or blog article, the higher the chance your post will be noticed by potential buyers. With enough engagement your posts will start to become viral, which gets eyeballs on your content and establishes your brand as an industry expert. Here are a few things you can do to help push your content toward virality.

How retargeting works on Facebook Exchange

Let’s say you’ve been thinking about doing some gardening. You’ve done a little research, looked up supply prices, and ended up on a couple mulch-minded eCommerce stores. Isn’t it convenient, then, when you log on to Facebook and see an ad for discount fertilizer and garden tools smack-dab in the middle of your newsfeed?

While retargeting is pretty commonplace in other areas, it’s just arrived on Facebook via the new program, Exchange. Now you have access to the billions of page daily page views and can retarget users who are most likely to buy from your site. Here’s how it works:

Facebook CPA advertising helps businesses budget ad spend

Facebook is introducing CPA (Cost-Per-Action) marketing in addition to their CPC (Cost-Per-Click) service, giving businesses more options for advertising on the social media platform. The service will run on a bidding format, with marketers offering the most they are willing to pay for an action such as a page like or offer claim. Facebook takes those bids and serves them to targeted users who are most likely to perform that action. So what does this mean for eCommerce advertisers?