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Tag Archives: video advertising
Nielsen just released their online advertising performance outlook for 2013. A good portion of it is not surprising; mobile, social media, and video will see an increase in advertising spend; marketers are hungry for better metrics to measure performance; brand advertising will see an increase. But, as always, there’s a subjective interpretation to this data. Today our Marketing Director David Rekuc weighs in with his views on the data.
Shoppable video, an interactive film that showcases products that can be selected and purchased, is one of the most interactive and innovative eCommerce experiences weâ€™ve seen this year. It’s bound to be profitable â€“ after all, combining shopping and entertainment is what advertisers have been doing since they created cartoon mascots for sugary cereals.
The real question is how can brands best execute messages in this medium? So far there have been a couple of methods attempted by various companies, each with interesting results. Here are three videos which take different approaches to the shoppable video, as well as advice for those looking to follow suit.