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Tag Archives: Web Design

Case Study: Site Redesign for Integra Backup Services

There is no formula for redesigning a site. Each company has a different brand mood and objective, changing the site’s structure and message. With the site for Integra System Technologies, there was no inventory, shopping cart, or checkout system. The goal was not to directly drive sales, but to instill confidence and trust in the data backup services of Integra.

Why do you need protection? How does its backup system work? Why choose Integra instead of a competitor? Here’s how we addressed these concerns:

If you lead a customer to Booze Carriage, he will definitely drink.

For our redesign of the Booze Carriage website, we started with three major goals. The site had to be functional, informative, and fun! The client relayed they wanted a modern design and we tried to carry over the functional aspects of the old site with an updated look and more usability. As a result, the shopping process is easy to navigate and looks better than ever.

Build a Better Brand: Start with a style guide

The serenity of your local Starbucks. The happy “surprise” of an Amazon delivery. The purposeful craftsmanship of an iPhone. Successful brands resonate with customers on a fundamentally emotional level. They make buyers feel things, associating emotions with seemingly mundane actions like making a phone call or buying dish detergent online. It’s subconscious. It’s Pavlovian.

And it all starts with a style guide.

eCommerce Font Tips: Knowing what works

The appearance of your site makes a huge impression on every potential customer. So choosing a typeface – which will appear all over your storefront – is an integral factor to the consumer’s overall brand experience. But how do you determine what typeface(s) will work best for your eCommerce brand?

Relaunching a brand: Chefs Sharp video concept and production

Sometimes an eCommerce product launch isn’t actually for a new line, but for existing products that haven’t caught the eye of site visitors yet. For Happy Chef, this was readily apparent with their Chefs Sharp knives, cases, tools, and accessories. Chefs Sharp had been a part of the foodservice supplier’s inventory for a few years, but hadn’t gained particular traction, due to equal parts unawareness of consumers and deprioritization of marketing.

Chefs Sharp deserved its time in the spotlight. The only problem was determining how best to get the product line into the minds of culinary professionals. Knives have the primal reminiscent appeal of both weaponry and technology, but they’re also fairly simple tools with no moving parts or fancy features.

We needed to communicate to chefs why they should care about this relatively new brand, with messaging aimed at immediate sales and long-term interest in Chefs Sharp as a product line.