You Are Viewing
Tag Archives: YouTube
The rivalry between Googleâ€™s DoubleClick (DC) and Facebook Exchange (FBX) is all but ending with the announcement that marketers can now FBX ads through DC. Itâ€™s unclear who extended the olive branch, but increased reach and frequency on retargeting means more ad spend for Google and a chunk going to Facebook, making it mutually beneficial.
Shoppable video, an interactive film that showcases products that can be selected and purchased, is one of the most interactive and innovative eCommerce experiences weâ€™ve seen this year. It’s bound to be profitable â€“ after all, combining shopping and entertainment is what advertisers have been doing since they created cartoon mascots for sugary cereals.
The real question is how can brands best execute messages in this medium? So far there have been a couple of methods attempted by various companies, each with interesting results. Here are three videos which take different approaches to the shoppable video, as well as advice for those looking to follow suit.
When Apple announced they’d no longer be carrying YouTube as a default app on its iOS devices, the total number of people who were shocked was zero. After all, the two tech giants have been increasingly at each others’ throats since Android first encroached on iPhone territory. With plans of its own for revamping video and other content (maps, for instance), Apple was eager to edge Google products out of its standard software suite.
But with the return of the (now official*) YouTube app, it appears Apple’s snub will be paying dividends for both Google and mobile marketers.