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Yahoo acquires Tumblr

A picture’s worth a thousand words, right? But to Yahoo CEO Marissa Mayer, the photo-centric site Tumblr was worth 1.1 billion words… and every last one of them was “dollar.”

Yahoo’s all cash, 10-figure acquisition of the burgeoning microblog community is not wholly surprising. The aging web portal company has been making moves to revamp its audience and content, and Tumblr’s vast, active user base offers both.

The purchase will add hundreds of million of users (at least, those who don’t jump ship) to Yahoo’s fold – most of whom represent a younger, more culturally active demographic than the current Yahoo clientele. With them will come millions upon millions of posts (we prefer the Ryan Gosling imagery), giving Yahoo’s audience more reason to peruse the site, not to mention its advertising. Whether or not either company’s longtime loyalists will be completely satisfied with the deal is yet to be seen, but Mayer has gone far out of her way to pledge that Tumblr’s way of doing things won’t be impeded by the takeover.

Her other big focus is in the mobile arena, where Yahoo has been dragging its digital feet. Tumblr’s devotees are highly active on mobile, due in no small part to the popularity of Tumblr apps on every existing smartphone software marketplace. If Yahoo can successfully integrate its current services with those of its newest toy, it could greatly increase its reach for existing web content.

A business as big as Yahoo can come out and admit it’s falling behind in the mobile marketplace… what about yours? How has your company worked to attract and acquire users on the go?

Ripen eCommerce has mobile eCommerce development solutions that can help you keep up with market trends.