Beautiful, powerful, persuasive
In the competitive world of cosmetics, LaPelle Clinical Skin Care boasted unique, high-end products and a compelling backstory. But without a website that could truly sell its goods, the company wasnâ€™t seeing the sales it deserved.
Ripen worked closely with LaPelle to capture the confidence and elegance of the brand on every page of the new site. Stunning headers and intuitive navigation gave users a fast and fluid shopping environment.
The experience didnâ€™t end with aesthetics. Customized cart functionality handled orders quickly and effortlessly. Social media contests and promotions encouraged engagement while underscoring new products. And carefully managed search engine marketing drove scores of new shoppers to the site.
LaPelleâ€™s digital makeover â€“and its associated promotional campaignsâ€“ brought the companyâ€™s products to a larger audience of buyers shopping for a youthful look. The end result? Vast exposure, stronger sales, and a truly beautiful brand.