Ripen eCommerce

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Ripen eCommerce · 21 Roszel Rd. Suite 100 · Princeton, NJ 08540

Lapelle Clinical Skin Care

Beautiful, powerful, persuasive

The challenge

In the competitive world of cosmetics, LaPelle Clinical Skin Care boasted unique, high-end products and a compelling backstory. But without a website that could truly sell its goods, the company wasn’t seeing the sales it deserved.

Our solution

Ripen worked closely with LaPelle to capture the confidence and elegance of the brand on every page of the new site. Stunning headers and intuitive navigation gave users a fast and fluid shopping environment.

The experience didn’t end with aesthetics. Customized cart functionality handled orders quickly and effortlessly. Social media contests and promotions encouraged engagement while underscoring new products. And carefully managed search engine marketing drove scores of new shoppers to the site.

Project results

LaPelle’s digital makeover –and its associated promotional campaigns– brought the company’s products to a larger audience of buyers shopping for a youthful look. The end result? Vast exposure, stronger sales, and a truly beautiful brand.