In-depth analysis, strategic execution. This is the science of marketing, and it’s where our team’s expertise lies. We scour your business data for opportunities to increase efficiency, reach new audiences, and maximize visitor conversion. Then, every campaign we launch is measured and tested for the information and insights that will fuel your next big sales success.
Ripen’s marketing department is headed by masters of metrics who know how to cut wasted ad spend and accelerate consumer click-through. Give us the opportunity to learn about your company, and we’ll soon be establishing goals well beyond your current records.
Search engine optimization (SEO)
Lead purchase-ready customers directly to your products. Our marketing team uses proven techniques to increase your store’s visibility and click-through in both paid and organic search. Your site will get unprecedented exposure to potential customers, leading them directly to landing pages that convert.
Pay-per-click (PPC) advertising
Dominate your industry’s search results with an ultra-efficient, targeted PPC program. Expert, active bid management means we can generate maximum revenue while putting your products in front of a more focused audience. We’ll test a range of keywords that drive value before, during, and after purchase, to get the most out of your prospective customers.
Display advertising
Expand your marketing to more of the web. Ripen’s dedicated specialists will find the advertising channels that offer your company the most long-term strategic value. Working with the creative team, they’ll design, create, and test ads that lead to demonstrable conversions and lasting brand appeal.
E-mail marketing
Turn your e-mail list into a renewable revenue resource. With your sales data and our experience executing e-mail blasts, your company will see higher gains than ever before. We can capitalize on cart abandonment, hone messaging with behavioral targeting, and perfect the product/creative mix that excites your audience.
Analytics
Start getting actionable answers from your data with custom eCommerce analytics. Unlike out-of-the-box solutions, Ripen’s research & reporting are uniquely designed for your business’s goals. Our efforts are integrated into every level of your operation to collect the information you need to execute your strategy.
Media planning & buying
Make your name better known to the demographics that matter most. Our marketing team will find venues with audiences that are well-positioned to engage with your store. Ad placements will be carefully selected to enhance both exposure and value. Once your messaging is live, everything is tracked and analyzed for optimal future placement.
Mobile marketing
Reach buyers who are on the go with mobile-optimized marketing. From a more complete on-site experience to customer applications and contextual, mobile-friendly advertising, we’ll make it easier than ever for your customer to shop from smartphones and tablet devices. The result? A larger market footprint and increased sales opportunities.
Social media management
Tap into the power of the world’s largest online communities. Ripen’s marketing department can take fledgeling Facebook and Twitter accounts to record-setting membership. Custom apps are also available for e-mail collection, contests, and more. Once your fanbase is established, our social media strategy will keep your company and products trending every week.
Marketplace management
Get even more exposure on the world’s largest online marketplaces. By creating and managing products feeds on sites like Amazon and eBay, our team can give your eCommerce company a gigantic online footprint. We’ll integrate your inventory and POS to keep products moving seamlessly to your newfound audiences.
