Google doesn’t always know best. In fact, many paid search defaults misuse ad spend, causing your businesss to miss valuable new opportunities.
With more than 10 years of experience amplifying the reach and power of Adwords for online and offline clients, Ripen has identified the seven most wasteful settings. In this white paper we detail each default, describe how it stifles campaigns, and explain ways to make your budget as lean and effective as possible.
- Boost click-through rates
- Cut back on excessive ad spend
- Identify and address low performing areas
- Increase impressions during peak hours