If you’re an online retailer, then you know that having a high ranking on Amazon is essential to success. After all, Amazon is the world’s largest online marketplace, and it’s only going to keep growing. That’s why optimizing your Amazon listings for search engine optimization (SEO) is so important.
By following a few simple tips, you can improve your ranking on Amazon, get more traffic to your listings, and make more sales. If this sounds like what you are interested in, then read on.
What is Amazon SEO?:
Search engine optimization (SEO) is the practice of improving the ranking of a website on search engines such as Google, Bing, Yandex, etc. Amazon SEO on the other hand is the process of optimizing a product listing on Amazon to increase its visibility and sales.
There are several things you can do to improve your Amazon SEO. This includes optimizing your title, bullet points, and description; using relevant keywords in these areas. You can also improve your Amazon SEO by getting more reviews and increasing your seller rating. We will get back to this shortly and cover it in more detail.
Why is Amazon SEO important?:
Amazon SEO is important because it can help you increase your sales and get more exposure for your products. When your product is more visible on Amazon, it is more likely to be seen by potential customers. If you can get more people to see your product, you are more likely to make a sale.
How can Amazon SEO benefit my business?
There are a few key ways that Amazon SEO can benefit your business. First, by optimizing your product listings for search engines, you can improve your visibility and reach more potential customers.
Additionally, ranking higher in search results can help boost traffic to your products and increase sales. Also, Amazon SEO can help you better understand your customers and their needs, which can improve your overall marketing strategy.
What Is The Difference Between Amazon SEO and SEO?
Though there are a lot of similarities between Google SEO and Amazon SEO, however, the differences are clear.
Here are the key differences between amazon SEO and google SEO
1. Amazon SEO is about optimizing your listings for discovery by Amazon shoppers, whereas Google SEO is about optimizing your site for discovery by Google search engine users.
2. Amazon SEO requires you to target specific keywords that buyers are already searching for on Amazon, whereas with Google SEO you can target broader, more general keywords.
3. With Amazon SEO, your goal is to rank highly in Amazon’s search results pages (SERPs), whereas with Google SEO your goal is to rank highly in Google’s SERPs.
4. Optimizing for Amazon SEO requires a different approach than optimizing for Google SEO, as Amazon uses a different algorithm than Google. Amazon uses the A9 Algorithm while google uses the Rank brain to decide its ranking pages.
5. Finally, Amazon SEO is generally considered to be more difficult than Google SEO, as there is more competition on Amazon and the platform is less forgiving of mistakes.
AMAZON A9 ALGORITHM: HOW AMAZON SEO WORKS
Amazon A9 is the search engine that powers Amazon.com and its many international websites. Amazon A9 is a powerful tool that helps shoppers find the products they are looking for on Amazon.
When you type a query into the Amazon search bar, Amazon A9 uses several factors to deliver relevant results. These factors include the items’ titles and descriptions, customer reviews, sales rank, and prices. Amazon A9 also takes into account the items’ availability and shipping times.
To ensure that shoppers find the most relevant results possible, Amazon A9 is constantly being updated with new algorithms and features. For example, in 2015, Amazon changed the way it ranks products in search results. The goal of these changes was to surface the most relevant, high-quality products to shoppers.
If you are an Amazon seller, it is important to understand how Amazon A9 works. By optimizing your listings for the Amazon A9 algorithm, you can improve your chances of appearing in search results and making sales.
Here are some tips for optimizing your listings for Amazon A9:
1. Use relevant keywords in your titles and descriptions.
2. Write compelling product descriptions.
3. Include high-quality images and videos.
4. Encourage customer reviews.
5. Offer competitive prices.
6. Provide fast shipping times.
How to optimize your Amazon listing for SEO
Now that we’ve answered the question, “what is Amazon SEO?†and explained why it’s important, it’s time to give you some tips on how to optimize your Amazon listing for SEO.
Here are a few things you can do to optimize your listing:
- Optimize your title, bullet points, and description
- Use relevant keywords in these areas
- Get more reviews
- Increase your seller rating
- Optimize your images
- Complete all the fields on your amazon listing
- Use the right keyword in your backend
- Complete all fields on your Amazon listing
Here are a few tips on how to do it:
Optimize your title:
Your title is one of the most important aspects of your Amazon listing. Make sure to use relevant keywords in your title so that your product can be easily found by potential customers.
Image 1.1
As you can see in the image above, your keyword does not necessarily need to be an exact match but it has to be well optimized and relevant.
Optimize your bullet points:
Your bullet points are another important part of your listing. Use relevant keywords in your bullet points and make sure to include all the important information about your product.
Image 1.2
Optimize your description:
Your product description is important. You should use keywords that people might use to find your product. Write all the important information about your product in the description. A well-optimized description has been proven to increase conversion by over 30%
Use relevant keywords:
Using relevant keywords is one of the most important things you can do to improve your Amazon SEO. Make sure to use relevant keywords in your title, bullet points, and description so that your product can be easily found by potential customers.
Get more reviews:
Getting more reviews can help you increase your Amazon SEO. The more reviews you have, the more likely people are to find your product. You can increase your Amazon SEO by getting more positive reviews.
As shown in image 1.1 above, only stores with quality reviews are favoured in the above keyword. Generally, the more quality reviews you have the more chances of ranking.
Increase your seller rating:
Increasing your seller rating is another way to improve your Amazon SEO. The higher your seller rating, the more likely people are to find your product. You can increase your Amazon SEO by increasing your seller rating.
Optimize your images:
Images are important for Amazon SEO. Make sure to use high-quality images that are relevant to your product. You should also optimize your images for SEO so that they can be easily found by potential customers.
Image 1.3
This is an example of a store with a well optimized image.
Use backend keywords:
Backend keywords are keywords that people might use to find your product. You should use relevant keywords in your backend so that your product can be easily found by potential customers.
Complete all fields on your Amazon listing:
Completing all the fields on your Amazon listing is important for Amazon SEO. The more information you provide about your product, the more likely people are to find it.
Image 1.4
keep your inventory level under control:
Make sure you have a good stock of your most popular items so that people can always buy them. Amazon only list product that are available on stock, if you don’t have stock then you don’t have a business.
Image 1.5
- Evaluate your inventory regularly – at least once a week – and make changes to reorder levels as needed.
- Use forecasting tools, like amazon sales rank or Google Trends, to help you anticipate future demand for your products.
In summary, ensure that your product listings are complete and accurate. This includes using keywords and phrases that accurately describe your products, as well as providing detailed product descriptions and images.
You can learn more about amazon product listing here
Complete Break Down of Amazon SEO Ranking Factor:
A careful study of amazon’s SEO ranking has been proven to be broken down into two main categories which are.
- Based on Relevancy
- Based on performance.
Amazon’s Relevancy Ranking Factor:
The relevancy ranking factor is based on the idea that Amazon wants to show its customers the most relevant products for their search.
To do this, Amazon looks at a variety of factors, including:
Brand Name:
Brand name is a very important part of the relevancy ranking factor. When customers search for a product on Amazon, they are usually looking for a specific brand or product.
To show the most relevant results, Amazon takes into account the brand name of the product being searched for. If the customer is searching for a specific brand, then Amazon will give preference to products from that brand in the search results.
Customers may see the brand field just below the listing title. Because Amazon utilizes this section to link items together, be sure to spell out your company’s name consistently throughout all of your product descriptions.
Seller Name:
When people are looking for a product on Amazon, they might use the name of the company that makes the product to find it. Amazon takes this into account when deciding which products to show people who are looking for something. Make sure to use your company’s name consistently throughout all of your product descriptions.
Product Title:
Product titles are an essential part of the algorithm’s evaluation of relevance. The title of your product listing should incorporate the most relevant keywords for your item. The more complete and accurate your product titles are, the easier it will be for customers to find your items when they search Amazon.
Product Images:
Product images are another key part of relevancy. Relevant and high-quality product images can help your listings appear more prominently in search results. Amazon recommends using at least three images for each listing, and these images should be of professional quality.
Product Description:
The product description is where you can sell your item to potential customers. This is your chance to convince shoppers that your product is exactly what they’re looking for. The product description should be complete and accurate, and it should include the most relevant keywords for your item.
Related products:
Related products are products that are similar to the product you are selling. Amazon includes related products as part of its relevancy ranking factor. This means that including related products in your listing can help your product appear higher in search results. To choose the most relevant related products for your item, be sure to use keywords that accurately describe your product.
Product features:
When you are making a product, you will want to put in the best features for people. Amazon looks at these to see if they are relevant. They also look at how good the pictures are and if the product descriptions tell enough of a story.
The product features must be relevant to the product. Amazon does not want customers to have to search for a product and then find out that the product does not have the features that they were expecting.
Learn more about amazon produc description and standard here
Amazon’s Performance Ranking Factor
The performance ranking factor is based on the idea that Amazon wants to show its customers the products that are most likely to be purchased.
To do this, Amazon looks at a variety of factors, including:
Sales history:
Amazon wants to show its customers the products that are most likely to be purchased. To do this, Amazon looks at a variety of factors, including how often a product has been bought in the past. If a product has been bought frequently in the past, it is more likely to be bought again, so Amazon will rank it higher in search results.
Reviews and ratings:
Customers often base their purchase decisions on reviews and ratings from other customers. Amazon takes this into account when deciding which products to show people who are looking for something.
The more positive reviews and ratings a product has, the higher it will appear in search results.
Pricing:
Amazon also looks at pricing when deciding which products to show people who are looking for something. In general, products with lower prices will appear higher in search results than products with higher prices. This is because Amazon wants to show its customers the products that are most likely to be purchased. The algorithm generally wants to encourage competitive pricing.
Conversion rate:
Amazon looks at how likely people are to buy a product after they see it. They look at how often people have bought a product in the past and also how good the reviews and ratings are for the product. If a lot of people have bought a product and it has good reviews, then Amazon is more likely to show that product to other people who are looking for the same thing.
Click-through rate:
Click-through rate is how often people click on your product after seeing it. Amazon looks at how often people have clicked on a product in the past and also how good the reviews and ratings are for the product. If a lot of people have clicked on a product and it has good reviews, then Amazon is more likely to show that product to other people who are looking for the same thing.
A high click-through rate means that people are interested in your product and are more likely to buy it. Amazon wants to show its customers the products that are most likely to be purchased, so a high click-through rate will help your product appear higher in search results.
Refund rate:
The refund rate is how often people ask for their money back after buying a product. Amazon looks at how often people have asked for their money back in the past and also how good the reviews and ratings are for the product. If a lot of people have asked for their money back and it has good reviews, then Amazon is more likely to show that product to other people who are looking for the same thing.
A high refund rate means that people are not happy with the product and are less likely to buy it. Amazon does not want to show its customers the products that are most likely to be returned, so a high refund rate will cause your product to appear lower in search results.
All of these factors play into Amazon’s performance ranking factor. The better a product performs, the higher it will rank in Amazon’s search results.
HELPFUL TIPS TO IMPROVE AMAZON SEO RELEVANCY SCORE
Many factors influence your Amazon SEO ranking. Some of these are within your control, while others may be out of your hands. However, understanding all of the ranking factors can help you make informed decisions about how to improve your ranking.
1. Product Title
Your product title is one of the most important elements of your listing. It should be clear, concise, and descriptive. It should also include relevant keywords for your product.
Your Amazon product title should adhere to the following:
- Your Amazon product title should adhere to the following:
- It must be between 80 and 250 characters
- A title case is required.
- It is necessary to express yourself verbally (avoid symbols)
- It is preferable to use numbers in your title
- Has no punctuation.
2. Product Images
If you want to improve your chances of ranking well on Amazon, then it’s important to focus on creating quality product images. After all, your product photos are one of the first things that potential customers will see when they’re searching for products on the site.
Fortunately, there are a few simple tips that you can follow to make sure that your product photos are up to par. First, try to use high-resolution images whenever possible. Blurry or low-resolution photos will not only make your products look bad, but they could also hurt your chances of ranking well in Amazon’s search results.
In addition, it’s also important to use images that are relevant to your product. In other words, don’t just use generic photos that don’t tell potential customers anything about what you’re selling. Instead, try to include photos that show your product in use or close-up shots that highlight its features.
Finally, make sure to use keyword-rich file names and alt tags for your product images. This will help Amazon’s search engine to index your photos properly and could also help your products rank higher in the search results. Read more about amazon standards for product images here
3. Product Description
When it comes to writing product descriptions, there’s no one-size-fits-all approach. However, there are some general tips you can follow to make sure your descriptions are as compelling as possible.
Here are a few things to keep in mind when writing product descriptions for Amazon:
- Keep it short and sweet
When it comes to product descriptions, shorter is almost always better. Your potential customers are likely scanning through dozens, if not hundreds, of products before making a purchase. You need to make sure your description is easy to read and digestible.
- Use keywords wisely
Your product descriptions need to be keyword-rich, but that doesn’t mean cramming in as many keywords as possible. You still need to make sure your descriptions sound natural and are easy to read. A good rule of thumb is to use 1-2 keywords per 100 words of text.
- Highlight the features and benefits
Your potential customers want to know what your product can do for them. Make sure you highlight the features and benefits of your product in a way that is easy to understand.
- Use images and videos
Images and videos are worth a thousand words, so make sure to use them wisely. In most cases, one high-quality image is worth more than a long text description.
- Be unique
There are likely hundreds, if not thousands, of products on Amazon that are similar to yours. It’s important to make your product stand out from the competition. One way to do this is by writing unique and compelling descriptions that highlight what makes your product special.
In simple summary:
Your Amazon product description needs to follow these rules:
- Word Length: 2,000 words is fine
- Describes the main product features and specs.
- If you need to, include care instructions and warranty information.
- Is simple to read
- Doesn’t have any company contact information or links to your websites.
- Doesn’t use sale keywords like “free delivery” or “on sale today.”
4. Product Feature:
When it comes to product descriptions, shorter is almost always better. Your potential customers are likely scanning through dozens, if not hundreds, of products before making a purchase. You need to make sure your feature is easy to read and digestible.
The following guidelines also apply to your Amazon product page’s features section:
- at most 500 words
- Case your sentences with a capital letter.
- Must include at least five bullet points
- Incorporate one complete thought per bullet point.
- Size, dimensions, and color should all be specified clearly.
- Don’t finish a bullet point with a period or other punctuation.
- Don’t bring up promotions, discounts, or shipping information.
5. Keyword Relevancy:
Amazon SEO keyword research can be a bit daunting at first, but it’s not that difficult once you know what you’re doing. Here are some tips to help you get started:
- Start with a seed list of keywords. This can be generated from your Amazon product listing, customer reviews, or other sources.
- Use a keyword research tool like AMZScout to find related keywords.
- Look for keywords with high search volume and low competition.
- Organize your keywords into groups that are relevant to your product or service.
- Create unique, targeted content for each group of keywords.
- Use your keywords throughout your content, including in the title, headings, and body.
- Avoid keyword stuffing, instead of using the same keyword multiple times you can try using a related keyword for the same product, This way, you will not fall into the penalty of keyword stuffing.
6. Amazon Back-end Keywords Optimization:
Also, your Amazon backend keywords need to follow these rules:
- Approximately 50 characters per keyword.
- If you can, don’t use punctuation at all, except for commas.
- Include spelling mistakes and other changes.
- Avoid repetition of keyword
- Don’t mention any brands or products.
following these tips will help you get started with amazon SEO keyword research and help you create content that is optimized for the Amazon search engine.
keyword research is an important part of Amazon SEO and should be given careful attention to ensure that your content is visible to potential customers.
HELPFUL TIPS TO IMPROVE AMAZON SEO PERFORMANCE SCORE
Product Reviews:
To start, you’ll need to make sure that you’re providing your customers with an enjoyable shopping experience. Make sure your product descriptions are clear and concise, and that your images are of high quality. It’s also important to promptly respond to any customer inquiries.
Once you’ve ensured a positive shopping experience, ask customers to review your products. Positive product reviews can help increase your ranking in Amazon search results.
Product Price:
To optimize your product price, you’ll need to consider a variety of factors. Here are a few tips to get you started:
1. Compare your prices to those of your competitors.
It’s important to make sure that you’re pricing your products appropriately – not too high, and not too low. You can use a tool like AMZScout to compare your prices to those of your competitors.
2. Use pricing strategies to increase sales.
There are several different pricing strategies you can use to increase sales, such as offering discounts for bulk purchases or running special promotions.
What are some common Amazon SEO mistakes?:
- Not optimizing your title, bullet points, and description
- Not using relevant keywords in these areas
- Not getting more reviews
- Not increasing your seller rating
- Not properly optimizing your images
- Not using backend keywords
- Not completing all your fields on your amazon listing
These are just a few of the most common Amazon SEO mistakes. If you want to avoid making these mistakes simply follow all the instructions we have written above.
Best Tools You Can Use to Boost Bour Amazon SEO Ranking
In other to achieve quick success in amazon SEO, you will need to have access to some premium tools, these tools make the whole work a lot easier.
You will need just two tools
- A good keyword research tool
- A good copywriting tool.
keyword research tool:
One of the best keyword research tools that you can use for amazon SEO is the AMZScout. This tool provides a lot of valuable data that you can use to improve your Amazon SEO. It helps you to find keywords that are being searched for on Amazon, and it also tells you how much competition there is for each keyword. You can use it to spy on your competitors and quickly get to their level by just doing what they are doing.
copywriting tool:
Another great tool that you can use to improve your Amazon SEO is a copywriting tool. This tool will help you to create high-quality content that is keyword rich and that will rank well in the search engines. There are several different copywriting tools available, but one of the best is the Jasper.
This tool makes it easy for you to write a compelling product description that is well optimized for Amazon SEO. Thus, leading to better sales and ranking.
By using these two tools, you will be able to improve your amazon SEO quickly.
FAQs
Let’s Wrap Things Up:
Optimizing your product listings for Amazon SEO can be a bit daunting at first, but it’s well worth the effort. By following the tips we’ve outlined in this article, you’ll be able to increase your ranking in Amazon search results and improve your sales.
Don’t forget to use keywords throughout your content, including in the title, headings, and body. Also, be sure to use relevant keywords in your Amazon backend keywords. And finally, make sure you’re providing your customers with a positive shopping experience. If you do all of these things, you’ll be well on your way to success on Amazon.
If you have any questions or need help with amazon seo contact us and we will be happy to assist you.
